Since the era of the Austro-Hungarian Empire, travel posters have invited visitors to discover the Czech lands. These designs, with their bold colors and compelling imagery, have promoted medieval towns, striking landscapes, natural wonders, cultural aspects, castles, ski mountains, spa towns, and more. By their very nature, they invite viewers to dream, eliciting a longing for faraway places and the desire to travel there.
They are also an unexpected archive of collective memory, reflecting the era, ethos, and political orientations of the times in which they were created — a lens through which to see contemporary trends in areas such as fashion and technology.
The project is accompanied by the publication Visit Czechoslovakia! The Stories of Czech and Slovak Travel Posters.
This exhibition is held in conjunction with From Monarchy to Modernity: Travel, Identity, & the Czechoslovak First Republic (1918–1938), on view at Poster House through November 1. We encourage guests to visit both shows to celebrate the breadth of Czech design.
Curated by Nicholas D. Lowry
Graphic and Exhibition Design by Jana Vahalíková
Original Concept by Mowshe & Typo (Identita Project)
Produced by Czech Center New York, Michal Gregorini
Supported by Consulate General of the Czech Republic in New York, Consulate General of the Slovak Republic in New York, Czech Tourism, Swann Auction Galleries, Kofola
In partnership with Poster House