Title: GSTAAD – Berner Oberland
Designer: Alex Walter Diggelmann
Description:
This extraordinary 1930s poster for the tourist resort of Gstaad in the Bernese Oberland shows the famous funicular sledge that used to take winter sport guests from Saanenmöser up to the Hornberg mountain. A color lithograph and an absolute rarity which is highly sought-after in Switzerland and abroad.
Swiss artist Alex Walter Diggelmann (1902-1987) won three medals in art competitions of the Olympic Games. He was trained as a primary school and art teacher. After studying in Paris and Leipzig, he worked as a commercial artist in Zurich and designed numerous posters for sports and transport. From 1939, he was an art teacher in Zurich. His posters were characterised by a clear, figurative style.