Collecting Vintage Olympic Posters

Olle-Hjortzberg-Olympische-Spiele-Stockholm-1912

In the spirit of the summer Olympics happening right now in Paris, check out the wonderful writeup by our very own Nicho Lowry of Swann Galleries.

Collecting Olympic posters was straightforward up until the 1964 Tokyo Olympics. Prior to those games, the International Olympic Committee would choose one official poster (on some occasions, they chose two) to represent the games. Those images became indelibly connected to the games they represented.  

Olle-Hjortzberg-Olympische-Spiele-Stockholm-1912
Olle Hjortzberg, Olympische Spiele / Stockholm, 1912.

The First Official Olympic Poster in 1912

Although the first Olympic Games of the modern age were held in Athens in 1896, “it was the pioneering Stockholm Games of 1912 that first realized the potential of an official Olympic poster as a medium for international publicity” (A Century Of Olympic Posters, Margaret Timmers, Victoria & Albert Publishing, 2008, p. 8). 

Read more at IVPDA member Swann Galleries